Dancing makes you feel free, and @Phonkygirl🖤 def knows it! With her dance steps she interprets the words and verses written by @michaela • poetry, to tell everyone how beautiful it is to dare to dream! Together with Brenda, YOOX celebrates and support International Women’s Day by donating to Follow the pink initiative by Fondazione IEO-MONZINO, helping IEO Women’s Cancer Center.♬ suono originale - yoox
Being a woman is…Fearless, amazing, limitless, fragile but fierce! Performance artist @dearstranger143 interprets @michaela • poetry's poem through her form of expression, celebrating and supporting International Women’s Day with YOOX by donating to Follow the pink initiative by Fondazione IEO-MONZINO, helping IEO Women’s Cancer Center.♬ suono originale - yoox
Beautiful. Proud. Strong. Powerful 💗“To every woman”. With her poetry @michaela • poetry creates an hymn to all people who want their voices to be heard, dreaming and daring to make every day worth without fear or constraints. Inspired by Michaela’s and other extraordinary females’ talents, YOOX celebrates and support International Women’s Day by donating to Follow the pink initiative by Fondazione IEO MONZINO, helping IEO Women’s Cancer Center. #InternationalWomensDay #WomenOfTikTok♬ suono originale - yoox
The first video showed a TikTok poet reading her poetry written specifically for the campaign, with some visuals that enhanced the sound storytelling through body painting and video frames edited in post-production by Cooltura. The second video is centred around dancing, while the third around performance art.
The native and ad-hoc creative content generated a high number of views and an ever growing ER throughout the campaign activity, bringing extremely positive results in terms of Brand awareness, Engagement and Reach.