Alice Mushrooms x COOLTURA

Curate the creative direction and production of content for Alice Mushrooms Instagram Reels.
Summary As strategic consultant for Alice, Cooltura is managing the creative direction, strategy and content production for the brand’s Instagram short-form video content, posted as reels.

We developed a comprehensive monthly brand strategy, to deliver ad-hoc video creative suggestions and narrative ideas based on industry and vertical research, while maintaining the specific aesthetic direction of the brand and implementing elements of motion graphics and digital art.

The strategy is tailored to reach Alice’s objectives of brand awareness, community engagement, post performance and conversions, by also leveraging relevant key cultural moments and events, specific to the brand.

Similar Projects