COUPLENESS
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239.4K
Summary
Cooltura is appointed as strategic consultant for Coupleness, managing the creative direction and strategy for the launch of their TikTok Account.
As part of our services we developed a comprehensive brand strategy for the app-based brand, including a study of their identity, positioning and ToV for the platform. Following, every month Cooltura delivers ad-hoc video creative recommendations, video narratives and suitable content creators, based on industry and vertical research, trend analysis and a detailed performance review.
The creative video ideas are designed and tailored to satisfy Coupleness objectives (engagement, awareness, performance), and leverage relevant key cultural moments across the editorial calendar.
As part of our services we developed a comprehensive brand strategy for the app-based brand, including a study of their identity, positioning and ToV for the platform. Following, every month Cooltura delivers ad-hoc video creative recommendations, video narratives and suitable content creators, based on industry and vertical research, trend analysis and a detailed performance review.
The creative video ideas are designed and tailored to satisfy Coupleness objectives (engagement, awareness, performance), and leverage relevant key cultural moments across the editorial calendar.