TikTok account launch

Direct the launch of Coupleness on TikTok and curate the creative direction of the content produced.
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Summary Cooltura is appointed as strategic consultant for Coupleness, managing the creative direction and strategy for the launch of their TikTok Account.

As part of our services we developed a comprehensive brand strategy for the app-based brand, including a study of their identity, positioning and ToV for the platform. Following, every month Cooltura delivers ad-hoc video creative recommendations, video narratives and suitable content creators, based on industry and vertical research, trend analysis and a detailed performance review.

The creative video ideas are designed and tailored to satisfy Coupleness objectives (engagement, awareness, performance), and leverage relevant key cultural moments across the editorial calendar.

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