Summary Cooltura partnered with Brosway, an Italian fashion jewellery brand, to create an Adv campaign centred on the new Fancy collection. The goal was to reinvent the meaning of color, transforming it into a source of energy that transmits emotions and ignites the personality of the wearer.

Given the message to convey was that the colourful jewels can be combined to illuminate an outfit with a different shade, just like with make-up, we invited two make-up artists and creators to join the project.

Cooltura worked on the Creative Strategy, Talent Selection & Management and Post-Production Editing.

With more than 5.8M impressions, three out of 6 videos got into the top 1% of the videos in the industry Clothing and Accessories in EU in terms of clicks, impressions and video views at 100%.

Campaign currently live and running - final results to be added at end of the campaign

Similar Projects