Bike Factory Launch

Promote “Bike Factory”, a project by the Camera di Commercio di Milano Monza Brianza Lodi, in collaboration with Formaper, which intends to create the first public competence center serving the bike sector.
Summary We partnered with the Camera di Commercio di Milano to launch a paid media campaign focused on promoting their new free courses to learn how to repair and work with bikes, aimed at integrating participants into the job mark.

We invited 3 bike-enthusiast creators to participate in the project and each of them created 2 entertaining videos, aiming to generate buzz around the incoming courses and inviting the audience to sign up.

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