Fashion show - FW22

Tell the untold story of Diesel’s fashion show, the Tiktok way, partnering with talented creators and leveraging a key cultural moment for maximum impact.
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Summary Three creators from Diesel’s key target markets were selected to storytell the backstage of Diesel’s fashion show. Unique and unexpected creative narratives that reflected Diesel’s quirky ToV whilst also showcasing the collection.

Furthermore, a livestream held by British Creator Tega on Diesel’s account, welcoming guests to the Show, exclusively on TikTok, that outperformed benchmark livestream performance.

One of our videos was selected as best-creative during Fashion Week from the TikTok editorial team and pushed on #ItalianFashion.

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