DIESEL
Fashionshow – 2022
A PRIDE series involving the Tom Of Finland Foundation and the TikTok LGBTQI+ artist community to present Diesel’s capsule collection and support artistic freedom of expression and fair recognition for all.
A fast paced Vlog format, with a voiceover narration that focused on storytelling the work of the artists involved.
Each creator was given the space to showcase their art and in parallel, they were asked to share the story of a Tom of Finland artist that particularly inspired them.
Each creator was wearing the Diesel capsule collection items dedicated to that Tom of Finland artist, integrating the collection within the video frames, but maintaining the focus on the artists for maximum impact and relevance.
Each creator was given the space to showcase their art and in parallel, they were asked to share the story of a Tom of Finland artist that particularly inspired them.
Each creator was wearing the Diesel capsule collection items dedicated to that Tom of Finland artist, integrating the collection within the video frames, but maintaining the focus on the artists for maximum impact and relevance.
Total views
4M
Total likes
200k