Spread awareness regarding Veralab skincare products and the new Overskin make-up line.
Summary Aiming at humanizing the brand and promoting diversity and inclusivity, we joined Veralab to spread awareness on the Overskin & Veralab lineup of products.

Cooltura partnered with 10 creators from the beauty and skincare world to create spontaneous and authentic videos promoting Veralab’s skincare and makeup products. Emphasising the brand’s characteristic real beauty concept, the campaign succeeded in highlighting the uniqueness of each person’s skin.

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