799 Rubber Boots

Reposition the iconic Superga 799 Rubber Boots as a fashionable and glamorous fashion object as we create awareness of the brand on TikTok.
Summary Cooltura has designed a campaign that leverages the Autumn key moment, celebrating the season with the iconic Superga 799 Rubber Boots.

The creative narratives presented the product and the brand leveraging different trends and ToV to test different creative concepts and also different media objectives.

The last videos are fashion focused and leverage key vertical trends and trending audios, placing Superga at the forefront of fashion creativity and the rubber boots as an iconic fashion piece.

Finally, our team went to Venice to shoot an in house production that would leverage a Key Cultural moment for the iconic city, that in November sees its whole population wearing Rubber Boots as the city undergoes the Acqua Alta period.

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