Create ad-hoc short-form video content for Superga with goals of likes and engagement.
Summary Cooltura partnered with Superga to design a creator lead campaign built to creatively storytell the brand SS23 top models.
The campaign leveraged platform trends and creators ToV to celebrate the Spring / Summer Key Moment on platform and delivered unique and distinctive TikToks.

The organic campaign was also implemented with a media strategy on the creators feeds to amplify and grow the engagement around the videos.

Cooltura worked on Creative Strategy, Talent scouting and management, Content Production on-set, Content Production off-set with Creators and our in-house production team, Post-Production and Video Editing for top campaign results to storytell the products under unique creative angles.

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