A Summer Day of @riccardocapotosti in Tuscany, with Superga 2750 🍒 Superga SupergaLovers♬ original sound - Superga - Superga
@edoardoconti_ summer starts with his new Superga Artifact 🌡️ Superga #SupergaLovers♬ original sound - Stan :)
@ellibigtime living la dolce vita in Turin with Superga 2750 Superga SupergaLovers♬ suono originale - VintageItalianMusic
The campaign leveraged platform trends and creators ToV to celebrate the Spring / Summer Key Moment on platform and delivered unique and distinctive TikToks.
The organic campaign was also implemented with a media strategy on the creators feeds to amplify and grow the engagement around the videos.
Cooltura worked on Creative Strategy, Talent scouting and management, Content Production on-set, Content Production off-set with Creators and our in-house production team, Post-Production and Video Editing for top campaign results to storytell the products under unique creative angles.