SUPERGA
Summary
Cooltura partnered with Superga to design a creator lead campaign built to creatively storytell the brand SS23 top models.
The campaign leveraged platform trends and creators ToV to celebrate the Spring / Summer Key Moment on platform and delivered unique and distinctive TikToks.
The organic campaign was also implemented with a media strategy on the creators feeds to amplify and grow the engagement around the videos.
Cooltura worked on Creative Strategy, Talent scouting and management, Content Production on-set, Content Production off-set with Creators and our in-house production team, Post-Production and Video Editing for top campaign results to storytell the products under unique creative angles.
The campaign leveraged platform trends and creators ToV to celebrate the Spring / Summer Key Moment on platform and delivered unique and distinctive TikToks.
The organic campaign was also implemented with a media strategy on the creators feeds to amplify and grow the engagement around the videos.
Cooltura worked on Creative Strategy, Talent scouting and management, Content Production on-set, Content Production off-set with Creators and our in-house production team, Post-Production and Video Editing for top campaign results to storytell the products under unique creative angles.