Mothers' Day

Promote the “Be my family” collection.
Summary Cooltura partnered with S’Agapo to create an Adv campaign centered on the key moment: Mothers’ Day. The goal was to promote the “Be my family” collection by creating 6 meaningful and touching videos by including 3 creators who participated with their mothers.

Cooltura worked on the Creative Strategy, Talent Selection & Management and Post-Production Editing.

Results: with more than 6.3M impressions, two videos got into the top 1% of the videos in the industry Clothing and Accessories in EU in terms of clicks, impressions and video views.

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