Reverse Into the Future

Promote the “Reverse Into the Future" campaign.
Summary Cooltura partnered with Ray-ban to promote the "Reverse Into the Future" campaign and launch RayBan reverse lens on TikTok in a disruptive and engaging way, that leveraged platform trends and unique creative angles.

Cooltura delivered original and bold videos to overturn collective perspectives on eyewear, focusing on Ray-ban reverse lens product key features, and creative formats that play with reversing perspectives and storylines, to position Ray-ban as the timeless, iconic brand that keeps evolving and innovating eyewear.

Cooltura worked on the Creative Strategy, Talent Selection & Management, filming content and Post-Production Editing.

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