Increase visibility on the brand’s commitment with sustainability and diversity.
Summary Cooltura partnered with Nuutch, a conscious fashion brand that designs athleisure and undergarments essentials in Italy and sells them in the US.

The goal was to create an Adv campaign centred on the EcoRibb and underwear collections that would inform about the brand’s values and purposes in a native and engaging way. To achieve this, we partnered with 6 creators, from Italy and the US.

Cooltura worked on the Creative Strategy, Talent Selection & Management, In-house Production and Post-Production Editing.

Campaign currently live and running - final results to be added at end of the campaign.

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