Increase the visibility & awareness of the brand across the European market.
Summary Cooltura partnered with MC2 Saint Barth to design an entertaining and native Adv campaign, leveraging the key moments of May and June most relevant to the brand: Mother’s Day, the Roland Garros tournament, International Siblings’ Day, Parents’ Day, World Bicycle Day, Pride Month and Social Media Day.

With the collaboration of 10 international creators from Spain, UK and Italy, we created videos in English to spread the word about the SS23 collection.

Cooltura worked on the Creative Strategy, Talent Selection & Management and Post-Production Editing.

With more than 34.4M impressions, four videos got into the top 1% of the videos in the industry Clothing and Accessories in EU in terms of clicks, impressions and video views.

Campaign currently live and running - final results to be added at end of the campaign

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