Art365 Zodiac Signs

Advertise Marella's ART365 collection on TikTok, through relevant content creators.
Total views (organic) 13.4K
Total likes 1.1K
Summary Cooltura designed a campaign that would communicate around the ART365 collection with a trendy twist: leveraging the viral "zodiac sign" trend, which allowed to captivate the audience with a creative and unexpected view on the brand's collection.

Cooltura followed with the selection of talent that would align with the creative strategy, and included different fashion and lifestyle native TikTok ToV, such as @youaremylemonade, @martinatinarelli, @Riky&Teo.

Cooltura worked on the Creative Strategy, Talent Selection & Management, and Post-Production Editing.

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