The New Bottom Up Launch

Promote the new launch of a hero product “New Bottom Up” denim with a mix of in-house and creator productions for maximal coverage.
Total views 1.5M
Total likes 33.6K
Total Interactions 34.2K
Summary Cooltura set out to design a comprehensive creative strategy that would launch the New Bottom Up across TikTok in a native and performing way.

The campaign features a selection of fashion focused creators from key target markets including Italy, France and Spain and a mixed creative strategy that would leverage platform trends whilst presenting product features was pivotal to the campaign’s success.

Similar Projects