Back to School with Liu Jo

Leverage a key cultural moment for the target audience (kids and teens) and create a series of videos that would position Liu Jo within relevant conversations around back-to-school fashion.
Total views 1.2M
Total likes 31K
Total Interactions 33K
Summary The campaign was creator-led and trend-driven for a native and culturally impactful roll-out.

Our selection of creators and creative narratives was instrumental for the success of the campaign, as well as a carefully crafted mix to ensure brand recognition across Italian female GenZ fashion lovers.

We designed a custom audio and a creative strategy centred on the concept of: School Calling, and had every creator reinterpret it in their own way. The campaign was fun, engaging, and had a strong response from the fanbase.

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