LIU•JO
Total views
1.2M
Total likes
31K
Total Interactions
33K
Summary
The campaign was creator-led and trend-driven for a native and culturally impactful roll-out.
Our selection of creators and creative narratives was instrumental for the success of the campaign, as well as a carefully crafted mix to ensure brand recognition across Italian female GenZ fashion lovers.
We designed a custom audio and a creative strategy centred on the concept of: School Calling, and had every creator reinterpret it in their own way. The campaign was fun, engaging, and had a strong response from the fanbase.
Our selection of creators and creative narratives was instrumental for the success of the campaign, as well as a carefully crafted mix to ensure brand recognition across Italian female GenZ fashion lovers.
We designed a custom audio and a creative strategy centred on the concept of: School Calling, and had every creator reinterpret it in their own way. The campaign was fun, engaging, and had a strong response from the fanbase.