Teen Collection Launch

Create a series of videos featuring different creators in a specific target audience to advertise the LiuJo Teen collection through native content and brand elements that are both representative and recognizable.
Total views 326K
Total likes 10M
Total Interactions 123.5K
Followers 124K
Summary Cooltura was presented with a whole teen collection and tasked to design a campaign to hit the 12-18 female audience target on TikTok with a creator-led campaign to be posted only across creator accounts.
The challenge was to ensure the campaign creative was strong enough to create a connection between videos and a strong impact on the audience, so Cooltura identified the Statement jumpers as the hero products to focus the campaign on.

Staggering results, that surpassed the ambitious target of 10 MLN views. 

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