Emily in Paris Collection

Reach & Awareness about the "Emily in Paris Collection"
Summary Cooltura partnered with Kipling to spread the word about their new collection, inspired by the popular series “Emily in Paris”, and created a video that mixed both the importance of the show and the key moment: holidays. The campaign highlighted the unique connection between the Christmas spirit, the bags and the brand‘s style.

Through digital art, Cooltura created a highly realistic video in which the Eiffel Tower was presented as a festive Christmas tree which had Kipling‘s bags as the decorative ornaments.

Cooltura worked on the Creative strategy, Digital Artist Selection & Management, Content Creation and Post-production editing.

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