Cooltura partnered with DR SMILE to create an Adv. campaign around their star product, the teeth aligners. The objective was to create a native campaign that would emphasize how easy-to-use and comfortable the aligners are. We worked on the Creative strategy, Talent Selection & Management, Content Creation and Post-production editing.
· ASMR video got 5M impressions, becoming the top 1% of the videos in the industry Healthcare & Pharmaceutical in EU in terms of clicks, impressions and video views.
· +401,36% conversions (CR) vs. average
· a saving of 82% on CPM
· total number of impressions in x12 videos: 11,9M
· clicks: 23.3K