SS23 ART365

Create ad-hoc short-form video content for Marella to promote the SS23 ART365 collection.
Total views 5.1M
Total likes 37.6k
Total Interactions 1.1K
Summary We partnered with Marella to amplify their SS23 ART365 campaign across TikTok and IG. We collaborated with creators and produced videos on the brand's set to provide ad-hoc content, in line with the campaign but designed and produced specifically for TikTok and the short-form video platforms.

Cooltura worked on Creative Strategy, Talent Scouting & Management, Content Production on-set, Content Production off-set with Creators and our in-house production team, Post-Production and Video Editing, Copywriting and posting strategy for maximum impact.

Outcome: +1.1M views in less than a week.

Similar Projects