Fashion show – SS22

Create a series of organic videos in the backstage of MaxMara fashion show that for the first time opens up to TikTok community and shares #behindthescenes.
Total views 52.5K
Total likes 654
Total Interactions 740
Followers +4217
Summary Cooltura selected two talented Italian fashion-focused creators and invited them to the MaxMara fashion show to act as producers and create 6 video assets with different angles and narratives to storytell the MaxMara fashion show and backstage experience.

The series was destined to be published in organic with no paid media, so leveraged platform viral trends and sounds to ensure maximum impact, achieving impressive stats.

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