Indigo & Yellow Boots

Summary We partnered with Timberland to promote the Indigo & Yellow Boots on TikTok with the aim of driving conversions and traffic across the brand’s key markets. Cooltura collaborated with two fashion focused creators from the UK and Italy to create six cool, fresh and hyper-engaging videos. The goal was to convey the key messages of the main brand campaign, emphasizing the features of the product - iconic, waterproof, durable and comfortable.The short-form videos were produced in various Milan and London streets, aiming at transmitting the city vibes in a snappy and eye-catching way. Cooltura worked on: creative strategy, UGC Scouting & Management, Post-Production & Editing.

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