Sanremo Festival 2024

Increase awareness of The Mall Luxury Outlets as Sanremo Music Festival Sponsor.
Summary Cooltura went to Sanremo with The Mall Luxury Outlets (Luxury Group Kering) to create an experience and a TikTok campaign during the 74th edition of the Sanremo Music Festival. The Brand, an official sponsor of the Festival, was present in town with a “Fashion Van”, where a lot of activities took place, including: seasonal color analysis, styling sessions and fashion chats. Cooltura brought 3 creators who participated in the activities and created social media content throughout the week: Luigi Giaretti led two different Fashion Talks, Ferschetty conduced personalized seasonal color analysis sessions, while Martina Tinarelli participated to a styling session made by a Grazia journalist and stylist.

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