Promote the “Reverse Into the Future" campaign.
Total view 16.7M
Total Likes 68.1K
Summary Following the Reverse activation on TikTok, we focused the second phase of the campaign on presenting the key features of the reverse lenses through 3 impactful and original videos.

The first video called “Core Reverse” was shot in Milano featuring model @therealsebs and edited by digital artist @thibaultodiot who managed to create a dynamic, product-focused video that went viral reaching more than 15.1M views.

The second video, focused on the universal fit of the Reverse lenses and featured TikTok creators @des.quaa and @itsrovski and model Najiyah Imani. The third video, created by @thepacman82, aimed at mixing and matching the innovative aspect of the Reverse capsule while highlighting the importance of its raw materials and the sustainable commitment of Ray-Ban.

Cooltura worked on the Creative strategy, Talent Selection & Management, Content Creation and Post-production editing.

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