MAC

Summary Cooltura partnered with MAC Cosmetics to design a TikTok advertising campaign centered on the new MACXimal lipstick line. In collaboration with 4 creators, we produced x4 video assets crafted for launching a new trend on the platform by maintaining a recognizable and replicable Creative Idea, plus implementing a Custom Audio recorded specifically for this campaign, with an ad-hoc Script. Cooltura worked on Creative strategy, Talent selection and management, Content creation and Post-production editing.